Summary
PBC Biomed Limited is a Shannon based company founded in 2010 to drive innovation in Medical Devices, Biomaterials and Pharmaceuticals by helping clients accelerate the commercialization of ideas.
Our extensive industry expertise has made us the trusted strategic partner for small to large companies, physicians, universities and government-funded projects to advance the development of life-changing medical technologies to improve patient outcomes.
It is a member of the PBC Biomed group of companies which has operations in Ireland, USA, Australia, UK and France.
The company is looking to recruit a Global Product Manager whose role will include:
The Global Product Manager will lead marketing initiatives for the overall PBC BioMed brand and its affiliate companies. They will support consultancy client projects, acting as upstream or downstream product manager based on the client’s needs and stage in the product development lifecycle. This comprehensive role will allow the product manager to utilize their medical product marketing expertise in driving client awareness, engagement, and satisfaction across all spectrums of traditional product lifecycle management, including managing surgeon relationships, conducting market research, identifying solutions for unmet needs, development of new medical therapies, and creating go-to-market strategies for commercial execution.
Role and Responsibilities
- Upstream product management lead in support of client’s development projects and internal PBC affiliate IP commercialization, including not limited to:
- Business opportunity assessments
- Competitive landscape and market research
- Market model development to create project business plans
- Voice of Customer plan and execution
- KOL (Key Opinion Leaders) and advisory board selection
- Validation of customer requirements for design projects
- Commercialization strategy development and go-to-market execution
- Identifying distribution or licensing partners, and proposing cross-client opportunities
- Lead development of clear and compelling value propositions addressing clinical needs
- Set pricing, product positioning, target markets for launch
- Create sales and marketing collaterals leading up to product launches/hand-off to client
- Partner with cross-functional teams to drive timely project execution and client satisfaction
- Downstream product management lead for clients’ commercially available products or brands, including not limited to:
- Downstream marketing plan strategy and execution
- Trade show and event management
- Social media strategy and digital platform management/integration
- Press release distribution
- Media plans and advertising
- Brand awareness and marketing campaign strategy and content development
- Partner with cross-functional teams to drive timely project execution and client satisfaction
- Support the CCO in the creation and execution of the PBC BioMed brand plan
- Create new marketing collaterals, media, and tools for all PBC BioMed departments and affiliates
- Select and manage 3rd party vendors for all marketing related projects
- Act as the liaison for all global PBC BioMed surgeon KOLs
- Plan and execute clinical advisory board meetings and labs
- Support tradeshows and events to promote PBC BioMed services, engage KOLs and clients, and network with client prospects
- Identify new client leads and support client acquisition process and proposals
- Identify cross-client/project opportunities and propose engagement and collaboration plans
Qualifications and Education Requirements
- Bachelor’s degree in engineering or business, Master’s diploma or MBA preferred
- 3-5 years global product management experience in orthopedics, biologics, or other relevant medical device industry
- 1-2 years consulting experience preferred (independent or contractor)
- Project management experience or certification preferred
- Excellent written and verbal communication skills, including presentation skills both in-person and via video
- Ability to synthesize technical and clinical terms into compelling and simple marketing messages
- Highly motivated and growth-oriented individual, with focus on personal and professional development
- Mastery of MS Office, design experience with Adobe Creative such as Illustrator, InDesign and Photoshop
- Ability to work both independently and as part of a team, both internally and with client partners
- Ability to work in a dynamic global environment, with multiple projects, products and priorities